Humans are hedonists by nature, Our brains are wired to seek pleasure as much as possible, until we have too much of it, get bored, and we turn the page.
But what happens when the feeling of pleasure appears only when we are on the verge of not knowing what will happen next, instead of the outcome? Is in that turning point where we seek the feeling of “getting into the zone” at all cost, we are in fact entering the realm of addiction..
Gaming operators know how to capitalize that state of mind and have invested to replicate the conditions in their gambling forms to keep their customers in their “zone”. Unfortunately this has become an effective model where reinforcement and frequency rates have proved to be the keys for gaming addiction.
How an Addictive Habit Starts
As creatures of habits, we try to keep to what works best for us. Feeling good after making and winning a bet reinforces the idea that gambling is pleasant. Winning after winning the gambling concept gets anchored until we end doing it for the excitement rather than the outcome.
Depending on how proportionally risk-reward ratio in the gambling patterns increases, so does the problem gambling risk, as the brain degenerates seeking frequent rewarding to keep the “feel-good” momentum while at the same time dopamine receptors create resistance to the same stimulus. Essentially, our brains get numbed to dopamine and tricks us to seek higher risk to have again that same initial rush.
In severe and